Ad Impact performance marketer wearing a retro computer helmet

Ads should have an impact you can measure in revenueAn impact you can measure in revenue

Google Adsbuilt on $1Min ad spend.

We start with what your buyers actually search for, on Google and now inside ChatGPT, then build the landing page and the campaign around it.
Free audit first.We build around what buyers search for, on Google and in ChatGPT. Free audit first.

See how it works

Recent clients

01Who it's for

Built for owners who are still in the business.

You know the work, the customers, and what makes the business run. We build the customer-growth system around it.

Sound familiar?

01
Most new business still comes from referrals.
02
Growth changes month to month, and it is difficult to explain why.
03
You have never advertised properly, or you do not trust what your current ads are doing.
04
You want more leads and bookings, with a clear view of where every dollar goes.
05
Leads come in, but follow-up is inconsistent or too slow.

Roofers, plumbers, dentists, med-spas, gyms, agencies and local services.You bring the business knowledge. We build the growth engine.

See how the system works

02What we believe

A campaign can work. The business can still lose the customer.

A good campaign can bring the right person to your business at exactly the right moment. But that opportunity can still disappear on a confusing page, behind a frustrating form, or while a new lead waits days for a response.That's why we examine the entire path from first click to closed sale.

Revenue-path reviewFirst click → closed sale

One journey · Four places revenue can leak

01
Attraction
Did we bring in the right person?
Google · ChatGPT · Intent
02
Decision
Does the page make the value clear?
Landing page · Offer · Trust
03
Action
Is the next step obvious and easy?
CTA · Form · Booking flow
04
Response
What happens when the lead comes in?
Speed · Routing · Follow-up

Why the audit is free

Marketing should be an investment you can understand, not an expense you have to hope is working.

03The system

We don't run ads and pray.

Sending people to your website is the easy 10%. If the offer is fuzzy, the page is confusing, or the tracking is wrong, they leave and you never find out why. We build the whole path, because that's where the money actually is.

01/06

Ad Impact / System01

Where it leaks

01 Ads02 Pages03 Tracking

04Wherever you're starting

Wherever you're starting, we meet you there.

Never advertised before?

We help you pick a realistic budget, build the campaign, write the page, and set up tracking properly from day one. You don't need to know the technical side. That's our job.

Already running Google Ads?

We look at where the money's going, what the campaigns are really optimizing for, whether the tracking is honest, and what happens after the click. Then we fix, rebuild or simplify whatever's holding performance back.

Curious about ChatGPT ads?

People are starting to ask ChatGPT what they used to type into Google, and OpenAI has opened it to advertising. We're building this in now, while it's still early. Nobody has a long track record here, us included. That's exactly why it's worth moving on.

05Track record

Track record

(05)

The name is new. The track record isn't. Ad Impact is built on 8+ years in performance marketing, with over $1M in managed ad spend across 65+ accounts, aerospace to home services. That experience goes straight into your business.

Ad spend managed: $1M+
Accounts: 65+
Years: 8+

06Results

Numbers from real campaigns.

Different industries, different budgets, the same system underneath.

Campaign plate / 01Google Ads

$19Cost per lead

Built from scratch$19 / lead

A full-funnel build: landing pages, a simple signup, and automated emails that confirm the free trial. Interested people book faster, at $19 a lead.

Real results from prior performance marketing work. Some clients are named with their permission; others are anonymized. Your results depend on your market, offer and budget.

Book a free growth review

07Client testimonial

Client testimonial

We've been getting more leads, but more importantly, these leads have been turning into real customers.

David Loiseau · Crow Training Center, Montréal

08Work with us

Start free. Then we run it.

A free review to find the leaks. If it's a fit, we build and run the whole thing. No quarterly-review theatre.

Ad Impact / Engagement 01

Whether you already run ads or haven't started yet, we look at how you get customers today and where you're losing them. You get the findings in plain English, yours whether we work together or not.

01How you get customers now
02Where the money leaks
03What's worth fixing first
04Clear next steps, written down

Start with the review

Where you land in that range depends on the scope of work, the strategy, and what you're spending on ads. We price it after the review.

09How we work with you

No account managers

The person who learns your business is the person who does the work.

Your strategy should not be translated through layers of account management. The same person who reviews your business stays involved in the campaigns, landing pages, tracking and decisions that follow.

Patrick Barbeau, founder of Ad Impact — Patrick BarbeauFounder · MontréalConnect on LinkedIn

Direct access

Talk to the person making the decisions and doing the work.

One connected view

Campaigns, pages, tracking and follow-up are considered together.

Faster decisions

Less translation, less waiting and fewer details lost between people.

Clear accountability

You always know who owns the strategy, execution and reporting.

Our commitment

You get the expertise you hired, not a handoff.

Based in Montréal · Working across Canada and the US

10Questions

The straight answers.

The review is free. No obligation.

Book a free growth review

01Do I need to be running Google Ads already?

No. We work with businesses launching their first campaign and businesses that already spend but want better results.

02What happens in the free growth review?

We talk through your business, your goals and your customers, and where possible look at your site, ads, pages and tracking. You leave with a clear idea of what to fix, whether or not you hire us.

03Do you guarantee results?

No honest shop can promise an exact number of customers or a fixed return. What we promise is a real process: clear goals, honest tracking, and constant testing to push performance up.

04What does it cost?

Between $1,000 and $1,500 a month. Where you land depends on the scope of work, the strategy, and what you're spending on ads. No setup fee. We price it after the free review, once we know what your business actually needs.

05What are ChatGPT ads?

OpenAI has started selling ads inside ChatGPT. People ask it the same things they used to type into Google: best roofer near me, what does Invisalign cost. Same buying intent, new place. We're building this in now. Nobody has years of ChatGPT ad data yet, us included, and we'll say so on a call. Being early is the advantage.

06What kind of businesses do you work with?

Local service businesses that people actively search for: roofers, plumbers, dentists, med-spas, gyms, clinics, trades, and agencies. If someone types what you sell into Google when they need it, the system works for you.

07Do you only manage the ads?

No. When it's needed we also build or fix the landing pages, tracking, forms and follow-up around the campaign. Running ads without fixing the rest just caps your results.

08How much should I spend on ads?

It depends on your market, your competition and what a customer is worth to you. We help you pick a budget big enough to learn from without burning money.

09Why trust a new agency?

Don't trust the name, look at the work. 8+ years in performance marketing, $1M+ in managed spend, 65+ accounts, and results like 12x ROAS. The review is free precisely so you can judge the work before you pay anything.

Why we do this